On October 21, 2024, Doritos launched its first-ever advertisement filmed in space, featuring astronauts enjoying 'Zero Gravity Cool Ranch' chips aboard a SpaceX Dragon capsule.

The 'Zero Gravity Cool Ranch' flavor was inspired by Frito-Lay's herb-flavored Doritos, designed to resemble the Earth version while incorporating slight flavor differences.

To ensure safety in microgravity, the chips were individually packaged in tins to prevent crumbs from floating away, which could pose hazards to the spacecraft.

Frito-Lay adapted the chips for space by using oil-based flavoring instead of the traditional powdered seasoning, maintaining cleanliness for the astronauts.

The Polaris Dawn mission not only featured the chip promotion but also marked significant milestones in human spaceflight, including the first private spacewalk and breaking a 1966 orbital distance record.

The crew of Polaris Dawn, which included Jared Isaacman, Scott Poteet, Sarah Gillis, and Anna Menon, snacked on Doritos during their mission aimed at raising funds for pediatric cancer research at St. Jude's Children's Hospital.

The mission's fundraising efforts were bolstered by Doritos, which contributed to the cause, helping to raise a total of $585,000, including an initial $500,000 donation from the company.

Prior to the launch, Frito-Lay promoted the space chips by offering them to fans who donated $200 each to St. Jude Children's Research Center.

Historically, Doritos were on the no-fly list for space missions due to their crumbly nature, which posed risks to astronauts and spacecraft systems.

The astronauts filmed the commercial just before conducting the first spacewalk by a non-government crew, showcasing their unique experience.

Anna Menon expressed gratitude for Doritos' support, emphasizing the importance of addressing challenges on Earth while advancing human spaceflight.

During the mission, Menon engaged in personal projects, including reading from her book 'Kisses from Space' to connect with her children.