This unusual marketing approach, which focused on Kiriko's feet, sparked mixed reactions within the Overwatch community.

This bizarre engagement isn't new for the Overwatch 2 social media account, which has a history of making similarly strange comments.

The Overwatch Twitter account recently stirred controversy with a post about the character Kiriko, asking followers if she has 'GRIPPERS???' and encouraging excitement with a foot emoji.

Blizzard faced backlash for this tweet, as many players deemed it inappropriate and labeled it the 'worst Overwatch post ever.'

The peculiar nature of this marketing tactic is noted to be unusual even by the standards of the Overwatch fan base.

Despite the backlash, the tweet reflects a broader trend in video game marketing that seeks to engage niche community interests rather than relying solely on shock value.

Season 13 promises new content, including map changes, hero adjustments, and the Junkenstein event, alongside the controversial marketing.

Many players expressed shock and confusion over the tweet, which garnered over 1,300 comments within the first hour.

The timing of the tweet, posted at 1:30 a.m. ET, suggests Blizzard anticipated a strong reaction from the community.

Blizzard is promoting Overwatch 2's upcoming Season 13 by targeting niche audiences, particularly feet enthusiasts.

Many fans criticized the tweet as 'weird,' with numerous comments urging the account to 'delete this right now,' highlighting the mixed reception of Blizzard's marketing strategy.

While the Yatagarasu Kiriko skin is a standout addition to the season, it deserves more recognition than the recent social media post.