Adrian Wojnarowski's 'Moneyball' Strategy Aims to Revitalize St. Bonaventure Basketball
April 15, 2025
To address financial constraints, Wojnarowski collaborates with Players Health, a sports tech company that provides insurance, enabling player contracts to include performance bonuses without straining the program's budget.
Wojnarowski faces challenges typical in college sports, particularly the effects of the transfer portal and name, image, and likeness (NIL) deals, which significantly impact smaller programs like St. Bonaventure.
Wojnarowski compares his approach to the 'Moneyball' strategy employed by the Oakland Athletics, highlighting the necessity for creative solutions to compete against better-funded rivals.
He emphasizes the importance of securing value in every contract, aiming to attract high-major talent while operating with mid-major resources.
For instance, a starting point guard could have a contract that includes a $25,000 bonus for earning all-conference honors, with Players Health covering the payout if the player achieves this milestone.
Adrian Wojnarowski, a former NBA insider, took on the role of general manager for St. Bonaventure's basketball program in September 2024, marking a significant career shift.
In the 2024-25 season, St. Bonaventure's men's basketball team finished with a 22-12 record and a 9-9 record in Atlantic 10 play, securing the No. 8 seed in the conference tournament before losing to VCU.
Although the Bonnies qualified for the NIT, they were eliminated in their first game against Kent State, and they have not reached the NCAA tournament since the 2020-21 season, indicating a pressing need for a rebuilding strategy.
Wojnarowski's comments suggest he is developing a long-term strategy to enhance the program's competitiveness despite the current challenges.
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Bleacher Report • Apr 14, 2025
Adrian Wojnarowski Talks NIL Challenges as St. Bonaventure GM, Cites 'Moneyball' Scene