Nike plans to expand its presence at major league events, including the NBA Global Games, NBA All-Star events, and the WNBA Draft.

With this extension, Nike's partnership with the leagues will last for two decades, having started in 2017.

Nike has announced a significant 12-year extension of its partnership with the NBA, WNBA, and NBA G League, solidifying its role as the exclusive on-court uniform and apparel provider.

Sal LaRocca, NBA's president of global partnerships, stated that Nike's investment is critical for the long-term growth of basketball globally.

Having been a partner of the NBA since 1992, Nike has also been involved with the WNBA since its inception in 1997 and the NBA G League since the 2017-18 season.

WNBA Commissioner Cathy Engelbert highlighted the partnership's role in showcasing and developing girls' and women's basketball, reinforcing Nike's commitment to women's sports.

The focus of the partnership will be on improving access to basketball, particularly for girls of all ages and skill levels, with resources aimed at making youth basketball more accessible.

The agreement will introduce new content initiatives, grassroots basketball commitments, and a joint membership program offering exclusive benefits to fans.

Despite facing initial challenges with jersey quality during the 2017-18 season, Nike quickly resolved these issues, reinforcing its commitment to the leagues.

NBA Commissioner Adam Silver emphasized that this extended partnership will enhance opportunities for youth basketball engagement and competition.

Tanya Hvizdak, Nike's VP of athlete sports marketing, expressed enthusiasm about the partnership, emphasizing the importance of collaboration with league partners.

Additionally, the contract includes commitments to support youth basketball leagues, coaching, training, and player development.