Popular creators like Thinking Basketball and Swish Cultures will utilize footage from these events to create engaging content across their platforms.

Bob Carney, NBA Senior VP of Social and Digital Content, emphasized the importance of creators in connecting with new audiences since the program's inception in 2016.

This initiative will enhance the NBA Playmakers creator network, allowing select influencers access to over 25,000 hours of game footage and AI editing tools.

The NBA Creator Cup Series will return with three games at major events, including the Emirates NBA Cup in Las Vegas and NBA All-Star in the San Francisco Bay Area.

Creators from various fields, including basketball, fashion, and food, will provide unique behind-the-scenes content at key NBA events throughout the season.

The NBA has launched its most extensive creator initiative for the 2024-25 season, which includes an expanded NBA Creator Cup Series and a new content-sharing network with WSC Sports.

In collaboration with the NBA and civic engagement partners, over 100 creators will promote voter participation by sharing educational resources about voting.

The NBA and Meta will collaborate to bring creators on-site for fan meet-and-greets and demos of the Meta Quest courtside experience.

The NBA Creator Correspondent Program will return, offering real-time courtside coverage at significant events, with over 100 creators generating more than 650 million video views last season.

The initiative will kick off with streamer Kai Cenat and creator Drew Afualo, who will showcase their experiences at NBA games on opening night.

The Snap Creator Program will involve top creators creating content at NBA events for their accounts and the NBA Snap account.