MLS Expands Global Reach with Sunday Night Soccer and New International Broadcast Deals

March 28, 2025
MLS Expands Global Reach with Sunday Night Soccer and New International Broadcast Deals
  • Major League Soccer (MLS) is set to enhance its international presence with the launch of a new weekly production called Sunday Night Soccer.

  • To support this initiative, MLS has formed distribution agreements with various international media partners, including SBS in Australia, SpoTV in Southeast Asia, and Dubai TV in the Middle East.

  • Additional partners include TV3 in Spain, Sportdigital in Germany, Charlton in Israel, GO in Malta, and SkyK in Korea.

  • These agreements will enable MLS matches to be aired on linear television channels across different international markets, increasing visibility beyond the Apple TV platform.

  • In conjunction with these efforts, MLS has strengthened its collaboration with Footballco, a UK-based digital media brand, which will provide access to highlights from hundreds of MLS matches and enhance coverage of major events like the MLS All-Star Game, Leagues Cup, and MLS Cup.

  • As part of the ongoing season, key matchups for MLS Game Week 6 include New England facing off against NY Red Bulls and Inter Miami taking on Philadelphia on March 29, 2025.

  • Moreover, MLS's media team is actively pursuing additional linear distribution partnerships in other territories to further broaden its reach.

Summary based on 2 sources


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Sources

MLS expands int’l reach with Sunday linear deals

Sports Business Journal • Mar 27, 2025

MLS expands int’l reach with Sunday linear deals

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