Jason Wagenheim, CEO of Footballco North America, highlighted the storytelling potential of MLS and the partnership's role in attracting both domestic and global audiences.

Major League Soccer (MLS) has announced an expanded partnership with Footballco for the 2025 season, aimed at enhancing fan engagement and coverage of the league.

The partnership seeks to spotlight the league's biggest moments, rising stars, and fan rivalries, while amplifying coverage of significant events such as the 2025 MLS All-Star Game and the MLS Cup.

In 2024, GOAL published over 1,500 MLS-related stories, generating more than 150 million social video views, showcasing the substantial reach of their previous collaborations.

Seth Bacon, MLS executive vice president of media, expressed excitement about the partnership, emphasizing its potential to elevate the league's presence and ensure long-term growth.

Footballco plans to increase its investment in MLS coverage, continuing to deliver digital content that highlights key moments, rising stars, and fan rivalries.

Wagenheim also noted that the collaboration aims to fuel passion among MLS super fans while reaching wider demographics.

Footballco's global reach includes a monthly audience of 650 million, which will enhance MLS's visibility and engagement.

As part of this collaboration, Footballco will act as a content partner, utilizing its flagship brand GOAL to provide comprehensive coverage and access to MLS highlights.