Major League Soccer (MLS) is set to enhance its global reach through a 10-year, $2.5 billion partnership with Apple, initiated in June 2022.

Apple aims to apply insights gained from its 'Friday Night Baseball' initiative to develop a strong weekly audience for 'Sunday Night Soccer'.

MLS Commissioner Don Garber has expressed ambitions to double the league's audience in the coming years, leveraging this partnership with Apple and its clubs.

While Apple has the option to exit the partnership after five seasons, both parties are optimistic about a long-term collaboration.

The launch of 'Sunday Night Soccer' will kick off with San Diego FC's inaugural game against LA Galaxy, providing fans with a consistent viewing opportunity.

This partnership is underscored by a recent advertising campaign featuring soccer superstar Lionel Messi, highlighting the collaboration between the two brands.

MLS is also broadening its digital partnerships, including new sponsorships with House of Highlights and Men in Blazers, and has appointed Radhika Duggal as its new chief marketing officer.

For the first time, the MLS Season Pass will be available through Comcast Xfinity and DirecTV, both offering free previews until early March 2025.

Select MLS games will continue to be broadcast on Fox and FS1, alongside local sports networks, to promote the Season Pass.

The Apple TV app is now accessible on Android devices, allowing users to subscribe for $15 per month or $99 for the entire season.

The agreement includes a revenue-sharing model based on subscriber thresholds, although no payouts are anticipated for the 2025 season.

As part of a promotional offer, T-Mobile customers can enjoy a free year of the MLS Season Pass through the T-Life app.