Norway's Easter Crime Craze: How a PR Stunt Sparked a National Tradition

April 18, 2025
Norway's Easter Crime Craze: How a PR Stunt Sparked a National Tradition
  • The Norwegian tradition of Påskekrim, or Easter crime, involves indulging in crime stories during the Easter holiday, a practice that originated from a clever PR stunt in 1923.

  • This phenomenon began with a fake newspaper headline about a train robbery that coincided with the release of the crime novel 'Bergenstoget plyndret inat!', which led to a significant spike in crime novel sales during Easter.

  • The initial stunt executed by publisher Harald Grieg was remarkably successful, selling over 7,000 copies within days and inspiring other publishers to follow suit.

  • Today, nearly half of adult book sales in Norway during the week leading up to Easter consist of crime novels, underscoring the genre's immense popularity during this festive period.

  • Despite Norway's low crime rates, with only about 30 murders annually, the appeal of crime fiction may reflect a societal desire to explore darker themes in an otherwise peaceful environment.

  • The long winters and vast, empty landscapes of Norway may contribute to a collective sense of dark loneliness, further fueling an interest in crime narratives.

  • The juxtaposition of cheerful Easter decorations with crime themes mirrors a cultural engagement with fear and the thrill of the unknown, akin to Halloween celebrations.

  • Norwegian crime writer Alex Dahl emphasizes that reading crime novels during Easter evokes shared cultural memories, such as packing specific foods for nature trips.

  • Dahl also suggests that the structured nature of Norwegian society may lead to crime stories serving as a form of rebellion against societal norms.

  • The cultural significance of crime stories in Norway is further highlighted by events like the annual Krimfestivalen, a three-day celebration of crime literature, and the Rivertonprisen award for crime writing, both held around Easter.

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In Norway, Easter Means Tucking Into Crime Stories

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