The fair also features various interactive activities, including a fashion contest among publisher employees and celebrity appearances, adding to the vibrant atmosphere.

Authors in the new adult genre, such as Mona Kasten and Jane S. Wonda, have developed significant fan followings, with readers often waiting hours for autographs.

During the fair, German author Jane S. Wonda presented her book 'Bastards' in an interview, highlighting the impact of reader feedback from social media on her writing process.

Despite the popularity of new adult literature, some industry figures express concerns that it may oversimplify literature and present unhealthy relationship dynamics.

Astrid Ohletz, a publisher specializing in lesbian romance, emphasized that social media is transforming the buying habits of young adult readers and reshaping the publishing industry.

The strong sense of community among BookTok users is evident as they share emotional responses to their favorite books through videos and comments.

Publishers have strategically created Instagrammable spots at the fair to attract BookTok creators, enhancing their marketing efforts.

Wonda's works, classified as 'dark romance,' challenge social norms and reflect a shift towards morally ambiguous themes, including elements of violence and drugs.

The Frankfurt Book Fair (FBM) has emerged as a trending event, particularly among the rapidly growing BookTok community.

This year, the fair features an expansive 8,000-square-metre hall dedicated to new adult literature, catering specifically to the interests of young readers.

Young readers are increasingly drawn to eclectic literary subgenres, especially 'new adult' literature, which has gained traction through social media platforms like TikTok's BookTok.

Karin Schmidt-Friderichs, chairwoman of the German Publishers and Booksellers Association, noted a notable 'reading fever' among younger adults, who are transitioning seamlessly between digital and physical reading.