The growing popularity of zero-torque putters in the golf market is notable, with brands like LAB Golf and Odyssey leading the charge.

These putters are particularly beneficial for golfers who have struggled with their putting, offering a fresh start for those underperforming on the greens.

Despite the increasing interest, zero-torque putters are projected to represent only 10-15 percent of the overall market, solidifying their niche status.

The competitive landscape is evolving as major brands enter the zero-torque space, providing a variety of options for consumers.

Consumer education is crucial, as understanding the specific benefits of zero-torque putters is essential for making informed purchasing decisions.

Johnny Wunder emphasizes that knowledge about equipment is vital for consumers to determine if zero-torque putters are suitable for their game.

It's important to note that zero-torque putters are not suitable for everyone; their effectiveness can vary based on individual stroke styles and preferences.

Players may need to adjust their technique when using these putters, as they require a different approach that may conflict with established habits.

Proper fitting is crucial for players considering zero-torque putters, given their status as a niche product in the market.