TGL Ratings Steady Amid Challenges, Outperforming LIV Golf Despite Low Viewership

February 20, 2025
TGL Ratings Steady Amid Challenges, Outperforming LIV Golf Despite Low Viewership
  • The TGL enjoys a strategic advantage through its partnership with ESPN, which not only covers production costs but also provides valuable airtime on Monday and Tuesday evenings.

  • Interestingly, the TGL's ratings coincide with a period of improved viewership for the PGA Tour, as CBS reported an average of 3.4 million viewers for the Genesis Invitational, reflecting a 5% increase from the previous year.

  • Despite the lower ratings, it is anticipated that ESPN will continue to air TGL matches, as the viewership numbers align with the network's expectations for that particular time slot.

  • On Presidents Day Monday, the TGL's triple-header matches drew an average of 347,000 viewers on ESPN, 377,000 on ESPN, and 357,000 on ESPN2, marking some of the league's lowest ratings to date.

  • For the TGL to achieve long-term success, maintaining consistency in viewership is crucial, especially given the current fluctuations that range from a quarter-million to nearly a million viewers.

  • Although the holiday ratings show slight improvements compared to last year, they still significantly lag behind the 1.05 million viewers who tuned in for Tiger Woods' debut in week two.

  • In comparison, LIV Golf is facing challenges with its ratings, averaging only 19,000 viewers during its events in Saudi Arabia, underscoring the TGL's relatively stronger position in the golf television landscape.

  • The TGL's television ratings for week six reveal a mixed performance, indicating that while the league is not a runaway success, it also isn't a total failure, benefiting from a dedicated golf fanbase and institutional support.

Summary based on 1 source


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