Justin Thomas, now in his second year on the Player Advisory Council, is advocating for PGA Tour players to collaborate with broadcast partners to enhance the television viewing experience.

He believes that improving the Tour's broadcast not only benefits players financially but also enhances the fan experience and supports the growth of the Tour.

Thomas acknowledged his previous reluctance to engage in mid-round interviews but noted positive fan reactions after trying them at recent events.

Thomas suggests that players provide more access and insight by participating in pre- and mid-round interviews, wearing microphones during rounds, and sharing their equipment and swing changes with broadcasters.

He referenced the successful implementation of walk-and-talk interviews by broadcast partners, which began at the 2023 Farmers Insurance Open, as a model for increasing player visibility.

CBS golf producer Sellers Shy and lead announcer Jim Nantz have expressed support for Thomas's initiative to increase player access during broadcasts.

He compared potential player interviews to NFL head coaches' pre-game interviews, emphasizing the fan interest in hearing game strategies and thought processes.

Recently, Thomas became the 13th player in PGA Tour history to surpass $60 million in career earnings, following a strong performance at The American Express.

In related news, Mitsubishi Electric has renewed its title sponsorship of the PGA Tour Champions season opener in Hawaii for an additional five years.

Meanwhile, the current career earnings list is led by Tiger Woods at nearly $121 million, with Phil Mickelson following at just over $96.6 million, while emerging stars like Rory McIlroy and Scottie Scheffler are making their mark.

Research from the Tour's Fan Forward indicates that the on-course personalities of players are the highest-ranked driver of interest for fans aged 18-34.

The PGA Tour is set to kick off its network television schedule for the year with CBS at Torrey Pines, marking the start of its first of 19 tournaments.