LPGA Commissioner Resigns Amid Financial Struggles and Operational Challenges
December 5, 2024Mollie Marcoux Samaan has announced her resignation as LPGA commissioner, effective January 9, 2024, following a historic 2024 season.
During her tenure since May 2021, Samaan expressed gratitude to the LPGA Board and highlighted the unprecedented growth of the tour.
Under her leadership, the LPGA saw a 35% increase in staff, particularly in marketing and content, which now employs 39 people.
Tim Erensen from Outlyr emphasized the need for strong corporate support and marketing partnerships to improve the LPGA's financial standing compared to the PGA Tour.
The LPGA's inability to secure a title sponsor for events in Nelly Korda's hometown and the replacement of the Toledo event have further fueled worries.
The 2025 LPGA schedule features 33 events with a total purse increase, but concerns persist due to the departure of Cognizant as a title sponsor.
The LPGA's schedule for 2025 shows only modest growth, with official money up by $3.6 million from the previous season, leading to player concerns about the tour's trajectory.
Players like Leona Maguire noted that while performances are strong, the LPGA's schedule is heavily weighted towards major tournaments, which may distort purse sizes.
Player-director Andrea Lee stressed the necessity to better market the LPGA and its top players, especially given the rising popularity of women's sports.
Samaan's efforts led to a significant increase in major championship purses, including a record $4 million winner's check at the 2024 CME Group Tour Championship.
Despite these successes, the LPGA is projected to lose approximately $2 million in 2024, raising concerns about its financial health.
The Solheim Cup transportation crisis underscored operational challenges faced by the LPGA, raising doubts about the tour's readiness among players and partners.
Summary based on 2 sources
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Sources
Golfweek • Dec 2, 2024
BREAKING: Mollie Marcoux Samaan out as LPGA commissionerGolfweek • Dec 4, 2024
LPGA to lose $2 million in 2024 after adding staff, attempting to increase exposure