Tiger Woods Unveils Pioneer Cypress Shoes: Revolutionizing Golf Footwear with SDR Brand Launch

December 4, 2024
Tiger Woods Unveils Pioneer Cypress Shoes: Revolutionizing Golf Footwear with SDR Brand Launch
  • Woods' design insights stem from having taken an estimated 40 million steps on the golf course, informing the shoe's construction.

  • The shoe features a high-density TPU full ground contact plate with a 9-cleat configuration, enhancing traction for various playing conditions.

  • Key features include a 6mm heel-to-toe drop for optimal ground force leverage, a premium full-grain waterproof leather upper for durability, and a classic silhouette for improved balance.

  • Subtle design elements, such as motivational phrases from Woods on the sock liner and tiger-claw patterns on the outsole, reflect his personal branding.

  • On December 4, 2024, Tiger Woods launched the Pioneer Cypress Shoes, marking the first retail golf shoe from his Sun Day Red (SDR) brand, which debuted earlier this year.

  • The Pioneer Cypress Shoes come in three colorways: White/Silver, Black/Silver, and Gray/Navy, with a retail price set at $250 per pair.

  • Additionally, limited-edition versions of the shoes will be available, priced between $250 and $275, and each pair includes a two-year waterproof warranty.

  • Charley Hudak, Executive Creative Director of SDR, highlighted four key design pillars for the shoes: fit, comfort, performance, and style.

  • The design process was uniquely tailored to meet Woods' specific needs, without a predetermined price point, resulting in a shoe that enhances his performance.

  • Developed from nearly 20 prototypes tested by Woods throughout the 2024 season, the shoe reflects his extensive experience on the golf course.

  • Comfort is prioritized with supple calfskin leather lining and two removable footbed options, making the shoes suitable for extended wear during long golfing days.

  • The modern, flexible construction of the shoe eliminates the need for a break-in period, enhancing fit and comfort, which is particularly beneficial for Woods, who has faced mobility challenges.

Summary based on 2 sources


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