Tiger Woods Unveils Pioneer Cypress Shoes: Revolutionizing Golf Footwear with SDR Brand Launch
December 4, 2024Woods' design insights stem from having taken an estimated 40 million steps on the golf course, informing the shoe's construction.
The shoe features a high-density TPU full ground contact plate with a 9-cleat configuration, enhancing traction for various playing conditions.
Key features include a 6mm heel-to-toe drop for optimal ground force leverage, a premium full-grain waterproof leather upper for durability, and a classic silhouette for improved balance.
Subtle design elements, such as motivational phrases from Woods on the sock liner and tiger-claw patterns on the outsole, reflect his personal branding.
On December 4, 2024, Tiger Woods launched the Pioneer Cypress Shoes, marking the first retail golf shoe from his Sun Day Red (SDR) brand, which debuted earlier this year.
The Pioneer Cypress Shoes come in three colorways: White/Silver, Black/Silver, and Gray/Navy, with a retail price set at $250 per pair.
Additionally, limited-edition versions of the shoes will be available, priced between $250 and $275, and each pair includes a two-year waterproof warranty.
Charley Hudak, Executive Creative Director of SDR, highlighted four key design pillars for the shoes: fit, comfort, performance, and style.
The design process was uniquely tailored to meet Woods' specific needs, without a predetermined price point, resulting in a shoe that enhances his performance.
Developed from nearly 20 prototypes tested by Woods throughout the 2024 season, the shoe reflects his extensive experience on the golf course.
Comfort is prioritized with supple calfskin leather lining and two removable footbed options, making the shoes suitable for extended wear during long golfing days.
The modern, flexible construction of the shoe eliminates the need for a break-in period, enhancing fit and comfort, which is particularly beneficial for Woods, who has faced mobility challenges.
Summary based on 2 sources
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Sources
Golf • Dec 3, 2024
Tiger Woods' Sun Day Red brand drops first pair of golf shoesGolfweek • Dec 3, 2024
Tiger Woods' Sun Day Red debuts first pair of golf shoes 40 million steps in the making