DAB+ Radios Soar in Popularity: 50% of German Radio Sales, Boosted by New Emergency Alert System
February 22, 2025
In 2024, the sales of DAB+ radios surged, with over 1.2 million units sold in Germany, making up 50% of all radio devices sold, a significant increase from 35% in 2020.
According to the European Broadcasting Union, terrestrial radio is regarded as the 'most trustworthy medium' in 28 out of 31 European countries, underscoring its enduring relevance.
Recent data from the Audio Trends 2024 report reveals that 49 million people in Germany are now using digital radio programs, which accounts for three-quarters of all radio listeners in the country.
DAB+ radios have gained particular traction among table radios, with 56% of these devices sold in 2024 supporting DAB+, which translates to approximately 700,000 units.
Despite the growing popularity of streaming services, traditional radio remains a staple, with 90% of users still enjoying radio broadcasts.
In addition to audio alerts, the ASA will also provide text and image information during emergencies, with devices equipped with this feature expected to be available by mid-2025.
Public and private broadcasters, device manufacturers, and safety authorities are collaborating to integrate the ASA into crisis response strategies, emphasizing the importance of radio in emergency situations.
Interestingly, about two-thirds of radio listeners also engage with streaming or web radio, highlighting a blend of traditional and modern listening habits.
The ASA operates seamlessly in the background, is adaptable to regional needs, and utilizes the extensive reach of the DAB+ network to maximize safety during emergencies.
The ZVEI stresses that radio remains essential in the digital age, ensuring that future generations have free access to relevant news.
To enhance public safety, the new 'Automatic Safety Alert' (ASA) system will deliver digital warnings via DAB+, ensuring alerts are reliable even if mobile networks or the internet are compromised.
This data was highlighted by the ZVEI during the World Radio Day celebrations on February 13, referencing GfK's market research.
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