DAB+ Radios Soar in Popularity: 50% of German Radio Sales, Boosted by New Emergency Alert System

February 22, 2025
DAB+ Radios Soar in Popularity: 50% of German Radio Sales, Boosted by New Emergency Alert System
  • In 2024, the sales of DAB+ radios surged, with over 1.2 million units sold in Germany, making up 50% of all radio devices sold, a significant increase from 35% in 2020.

  • According to the European Broadcasting Union, terrestrial radio is regarded as the 'most trustworthy medium' in 28 out of 31 European countries, underscoring its enduring relevance.

  • Recent data from the Audio Trends 2024 report reveals that 49 million people in Germany are now using digital radio programs, which accounts for three-quarters of all radio listeners in the country.

  • DAB+ radios have gained particular traction among table radios, with 56% of these devices sold in 2024 supporting DAB+, which translates to approximately 700,000 units.

  • Despite the growing popularity of streaming services, traditional radio remains a staple, with 90% of users still enjoying radio broadcasts.

  • In addition to audio alerts, the ASA will also provide text and image information during emergencies, with devices equipped with this feature expected to be available by mid-2025.

  • Public and private broadcasters, device manufacturers, and safety authorities are collaborating to integrate the ASA into crisis response strategies, emphasizing the importance of radio in emergency situations.

  • Interestingly, about two-thirds of radio listeners also engage with streaming or web radio, highlighting a blend of traditional and modern listening habits.

  • The ASA operates seamlessly in the background, is adaptable to regional needs, and utilizes the extensive reach of the DAB+ network to maximize safety during emergencies.

  • The ZVEI stresses that radio remains essential in the digital age, ensuring that future generations have free access to relevant news.

  • To enhance public safety, the new 'Automatic Safety Alert' (ASA) system will deliver digital warnings via DAB+, ensuring alerts are reliable even if mobile networks or the internet are compromised.

  • This data was highlighted by the ZVEI during the World Radio Day celebrations on February 13, referencing GfK's market research.

Summary based on 1 source


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