Fabula, co-founded by Pablo and Juan De Dios Larrain, is collaborating with Runway to integrate AI technology into its production processes.

Runway's CEO, Cristóbal Valenzuela, highlighted that this partnership aligns with their mission to empower filmmakers through transformative AI tools.

The collaboration aims to enhance various phases of filmmaking, from concept ideation to production-ready visual effects workflows.

Juan De Dios Larraín, Fabula’s CEO, expressed excitement about the innovative potential that Runway's tools bring to streamline creative processes.

Cutter Hodierne praised Runway for enhancing his creative process by enabling visual editing during the writing phase, which has led to significant breakthroughs.

Hodierne's upcoming sci-fi film, The Shepherd, will utilize Runway's AI tools for location scouting and pre-visualization in the Andes.

Runway recently secured $308 million in funding, achieving a valuation of approximately $3 billion, which solidifies its presence in the industry.

Andrew Hevia, head of Fabula’s North American office, acknowledged concerns surrounding AI but emphasized the importance of responsible technology use in filmmaking.

AI will also play a role in commercial production, with Fabula having previously created advertisements for major brands like Nissan, Santander, and Samsung.

Fabula is recognized for its notable films, including the Oscar-winning A Fantastic Woman and high-profile biopics such as Maria and Spencer.

The company has also produced acclaimed series like La Jauría and Señorita 89, and is currently working on the upcoming Apple TV+ series Midnight Family.