Yanolja, a leading global travel technology company, is actively collaborating with top AI leaders to drive digital transformation in the travel sector, focusing on automated travel experiences.

The company's innovative AI technology is designed to enhance customer service and streamline operations for travel enterprises, ultimately increasing efficiency and convenience.

Recently, Yanolja announced its participation in OpenAI's global launch of the Operator research preview, which aims to revolutionize the travel industry through generative AI services.

In 2024, Yanolja achieved a remarkable transaction volume of $19.8 billion, marking a 186% growth rate and establishing operations in 206 countries, with connections to 1.33 million hotels and over 20,000 travel sales channels.

The Operator, developed by OpenAI, is an advanced AI agent capable of managing tasks such as travel bookings and online shopping directly within a web browser.

Initially launched in the U.S. in January 2025, the Operator's research preview has since expanded to global markets, with Yanolja utilizing insights from travel-related cases during this phase.

Founded with a vision to connect people to their travel dreams, Yanolja offers integrated transaction, subscription, and data solutions that are redefining the travel and hospitality landscape.

Yanolja's AI capabilities encompass features like automatic itinerary generation, real-time inventory matching, and services such as auto check-in/check-out and AI concierge assistance.

Jeff Kim, CEO of Yanolja Cloud, highlighted that their generative AI will deliver hyper-personalized travel experiences, significantly enhancing customer satisfaction and loyalty.