Monks, a subsidiary of S4 Capital plc, has announced a partnership with NVIDIA to create the Agentic AI Advisory Group and the Monks Foundry, focusing on AI-driven marketing solutions for brands like PUMA.

Demonstrations at the GTC showcased how Monks.Flow, integrated with NVIDIA technologies, can generate high-quality creative content in significantly less time than traditional methods.

Monks.Flow automates marketing workflows by connecting talent, software, and microservices, enhancing the creative lifecycle from strategy to delivery, with proven performance increases for brands like Headspace and Chime.

The end-to-end workflow developed by Monks integrates various marketing functions into a streamlined process, resulting in adaptive and stunning content at unprecedented speeds.

The Monks Agentic Advisory team will consist of around 50 members, while the Monks Foundry aims to recruit 150 certified engineers dedicated to AI model development within the year.

Monks utilizes NVIDIA Omniverse and Blueprints for interoperability among creative teams, enhancing the scalability and speed of content creation by over 2.8 times.

GTC presentations will feature insights on AI applications in media, demonstrating Monks' commitment to advancing the intersection of AI and creative industries.

This collaboration was unveiled during the GTC AI Conference, where both companies expressed their goal to revolutionize the advertising industry through customized generative AI models tailored to specific enterprise needs.

Richard Teyssier from PUMA emphasized the significance of innovation in their marketing strategy, aiming for a seamless, AI-enabled creative development process through this partnership.

Richard Kerris from NVIDIA highlighted how their technologies assist artists and creative teams in efficiently producing digital marketing assets.

Michael Dobell, EVP of Innovation at Monks, underscored the agility of their approach compared to conventional firms, enabling faster and deeper delivery of marketing solutions.

The integration of NIM microservices allows for a cloud-agnostic deployment strategy, facilitating the use of AI models across major cloud providers.