Adobe has launched a generative AI tool called 'Firefly Bulk Create,' currently in beta, which enables users to resize and change the backgrounds of up to 10,000 images with a single click.

Despite the technology's potential, some demonstrations revealed issues with image quality, such as blurred and duplicated elements in foregrounds.

Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, emphasized that this tool is designed to enhance content supply chain efficiency for brands, addressing the increasing demand for content among enterprise creative teams.

The tool is user-friendly, eliminating the need for technical expertise or coding, making it accessible for marketing, social media, and e-commerce companies.

Adobe plans to introduce a Custom Models feature that will allow users to tailor Firefly's generative AI models with their own assets, launching as an API later this month.

While Adobe aims to provide commercially viable AI-generated content, concerns persist among stock image creators regarding the use of their work for training the model.

Critics argue that tools like Bulk Create may undermine human artistry in advertising, while Adobe promotes them as solutions to reduce repetitive editing tasks.

Firefly Bulk Create is accessible via the web for customers subscribed to Adobe Firefly Services, without the need for desktop software.

With Bulk Create, marketers can easily customize campaigns for specific use cases, generating extensive variations that improve conversion rates.

Adobe Firefly encompasses a range of creative generative AI models, available as a standalone application and integrated into various Adobe products.

Parmar noted that the tool could enable the creation of hundreds of thousands of variations annually, significantly streamlining the workflow for graphic designers.

This announcement follows Adobe's recent decision to make Adobe Express the default image editor for Box, indicating a strategic shift towards enhancing its suite of creative tools.