Mondelez Unveils AI-Driven Snack Flavor Innovations with Human Touch

December 21, 2024
Mondelez Unveils AI-Driven Snack Flavor Innovations with Human Touch
  • Created in collaboration with software consultant Fourkind, the AI tool has already contributed to the development of popular products like Gluten Free Golden Oreos and updated Chips Ahoy recipes.

  • This machine learning tool has been utilized in over 70 products, drawing parallels to algorithms commonly used in pharmaceutical drug discovery.

  • Initially, the AI produced impractical flavor suggestions, such as cookies with excessively high amounts of baking soda, which were unpalatable.

  • Despite the AI's advanced capabilities, Mondelez employs human taste testers to validate the flavor creations, ensuring thorough quality checks throughout the process.

  • By incorporating human oversight, Mondelez has refined the AI's output, enhancing the flavor development process to be more effective and interesting.

  • Mondelez, the company known for Oreo cookies, has developed an innovative AI tool aimed at creating new snack flavors, as reported by the Wall Street Journal.

  • The development of this flavor discovery tool has been ongoing since 2019, as confirmed by R&D executive Joe Manton in a recent interview.

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