Mondelez Unveils AI-Driven Snack Flavor Innovations with Human Touch
December 21, 2024Created in collaboration with software consultant Fourkind, the AI tool has already contributed to the development of popular products like Gluten Free Golden Oreos and updated Chips Ahoy recipes.
This machine learning tool has been utilized in over 70 products, drawing parallels to algorithms commonly used in pharmaceutical drug discovery.
Initially, the AI produced impractical flavor suggestions, such as cookies with excessively high amounts of baking soda, which were unpalatable.
Despite the AI's advanced capabilities, Mondelez employs human taste testers to validate the flavor creations, ensuring thorough quality checks throughout the process.
By incorporating human oversight, Mondelez has refined the AI's output, enhancing the flavor development process to be more effective and interesting.
Mondelez, the company known for Oreo cookies, has developed an innovative AI tool aimed at creating new snack flavors, as reported by the Wall Street Journal.
The development of this flavor discovery tool has been ongoing since 2019, as confirmed by R&D executive Joe Manton in a recent interview.
Summary based on 1 source