This initiative aims to provide players with clearer information about the games they engage with, thereby enhancing transparency in the gaming industry.

Creators will have a grace period to update their asset pages with these tags, and a bulk tagging tool is available to streamline the process.

Assets that are not properly tagged as AI-generated will not be indexed on Itch.io's browse pages, limiting their visibility to potential buyers.

Despite some calls to ban generative AI outright, Itch.io has refrained from such measures, recognizing that 31% of surveyed game developers currently use AI.

Itch.io has implemented a new policy requiring creators to disclose the use of generative AI in their projects, aiming to enhance transparency for buyers.

As Itch.io rolls out this policy, other companies like Remedy, Microsoft, and Netflix are also clarifying their positions on AI in gaming.

Corcoran emphasized that this move is not a moral judgment on AI usage, but a necessary response to legal ambiguities surrounding rights related to generative AI content.

The tagging requirement is particularly crucial for asset creators, as their disclosures can significantly affect other creators who utilize their assets.

After the grace period, user reports will be used to manage non-compliant pages, ensuring adherence to the new tagging requirements.

This policy follows a similar announcement by Valve for its Steam platform, indicating a broader industry trend towards AI transparency.

Assets that utilize AI will be labeled as 'AI Generated', while those that do not will be marked as 'No AI', allowing users to make informed choices.

The policy particularly supports tabletop gaming fans who oppose AI-generated content due to its controversial nature and environmental concerns.