Walmart has announced its plans to integrate generative AI, augmented reality, and immersive commerce into its retail strategy, a move aimed at redefining the shopping experience.

This innovative approach reflects Walmart's commitment to leveraging advanced technology to effectively meet customer needs.

As part of this strategy, Walmart is testing an augmented reality platform called Retina, which can generate thousands of 3D assets to enhance shopping experiences.

One notable feature of this AR platform, named View in Your Home, allows customers to visualize 3D images of products in their own environments.

Additionally, Walmart has developed a Content Decision Platform that personalizes online shopping experiences by predicting content preferences for individual customers.

The updated AI Customer Support Assistant now recognizes customers based on previous interactions, streamlining service processes such as order tracking and returns.

Walmart's generative AI platform, Wallaby, utilizes the company's extensive data to create contextual and tailored customer interactions.

The company is also building multiple GenAI tools aimed at enhancing customer experiences for both Walmart and Sam's Club members.

Walmart is collaborating with platforms like Roblox and Zepeto to create engaging digital shopping experiences that blend the physical and virtual worlds.

This strategy demonstrates a shift in retail, focusing on meeting customers in diverse environments beyond traditional online and in-store shopping.

Walmart's e-commerce business is experiencing significant growth, driven by these technological advancements and a focus on personalized shopping.

Ultimately, Walmart aims to develop global core capabilities that can be utilized across its various platforms, including Walmart US, Sam's Club, and Walmart International.