These guidelines were developed in response to extensive discussions about AI's role in the film industry, particularly following months of strikes by actors and writers in Hollywood that raised ethical and legal concerns.

The APA emphasizes the importance of transparency in documentary filmmaking, urging creators to clearly label AI-generated content to maintain viewer trust.

It also highlights the irreplaceable value of primary source materials, asserting that authentic audiovisual records provide viewers with genuine historical perspectives.

The guidelines focus on preventing alterations that could mislead viewers, while minor adjustments like retouching are not the primary concern.

Rachel Antell, an archival producer, warns that archival institutions may be making shortsighted deals with AI companies that could compromise their long-term viability.

To support filmmakers in navigating these challenges, the APA announced a multi-year educational initiative featuring talks, panels, and workshops.

The APA is also developing a toolkit for filmmakers that includes AI crediting guidelines and cue sheets to document AI usage in their projects.

The Alliance emphasizes the need for regulations in the industry to maintain trust with audiences regarding the authenticity of documentary materials.

Notable figures in the documentary field, including Michael Moore and Ken Burns, have endorsed the APA's guidelines, highlighting their significance in addressing algorithmic bias.

On September 13, 2024, the Archival Producers Alliance (APA) released guidelines aimed at preserving the integrity and authenticity of documentaries amid the rise of generative AI technologies.

The manual calls for obtaining consent from individuals whose likenesses are simulated and stresses additional precautions when consent cannot be given.

Overall, the APA's guidelines aim to address the ethical implications of generative AI, warning that its use could irreversibly distort the historical record in documentary filmmaking.