Pachter suggests that to justify the $100 price tag, Take-Two may offer significant in-game currency for GTA Online, enhancing the perceived value of the game.

However, the gaming industry is facing challenges such as stagnant wages and rising hardware prices, raising concerns that high game prices could alienate consumers and negatively impact overall sales.

Take-Two was the first to raise standard game prices to $70 with NBA 2K21 in 2020, marking a shift in industry pricing standards that could see GTA 6 push boundaries even further.

GTA Online has generated over $9.54 billion for Take-Two since its launch, indicating the franchise's profitability and supporting the rationale for a higher price point for the upcoming title.

There are worries that if GTA 6 adopts a $100 price point, it could set a precedent for other AAA developers to follow suit without offering additional content or features.

Despite the potential benefits, gamers may perceive the $100 price as unfair, especially if the game heavily relies on microtransactions, which have been contentious in recent years.

While speculation about the game's pricing continues, the anticipated console launch for GTA VI is set for fall 2025, with a possible PC version following in early 2026.

Pachter draws parallels to Activision's successful strategy with Call of Duty, which integrated online experiences and saw a 40% increase in sales, suggesting that a similar approach could benefit GTA 6.

Take-Two Interactive has announced that Grand Theft Auto VI is set for release in fall 2025 for PS5 and Xbox Series X/S, although no official price has been disclosed yet.

Analyst Michael Pachter has speculated that GTA 6 could be priced at $100 or more, a significant increase from the current standard of around $70 for many triple-A games.

This potential price hike reflects a broader trend in the video game market, where rising development costs, often exceeding hundreds of millions, are prompting developers to seek enhanced revenue streams.

Industry experts have commented that this pricing model could establish a new standard for the gaming industry, potentially leading to a chain reaction of price increases across major titles.