In her promotional efforts, Beer takes on the role of a real estate mogul in LEGO Fortnite Brick Life, while also leading players against the Storm King in LEGO Fortnite Odyssey.

Overall, LEGO Fortnite has become a centralized hub for family-friendly LEGO experiences within Fortnite, integrating both LEGO Group-created and user-generated content.

This collaboration between the LEGO Group and Epic Games aims to create safe and enjoyable digital environments for families, building on their partnership that began with the original LEGO Fortnite launch.

Previous updates, including the introduction of LEGO elements for creators in March 2024, have promoted creativity and collaborative play among users.

Madison Beer expressed her excitement about the updates, emphasizing the fun of exploring both the Storm Chasers update and the creative aspects of LEGO Fortnite Brick Life.

In December 2024, LEGO Fortnite expanded with significant updates, introducing two new game modes: LEGO Fortnite Odyssey and LEGO Fortnite Brick Life.

The rebranded LEGO Fortnite Odyssey features a new survival mode called Storm Chasers, where players must team up to defeat the Storm King and his minions.

In LEGO Fortnite Brick Life, players can explore a vibrant city, engage in various jobs, and decorate their homes with LEGO furniture, fostering creativity and social interaction.

This new social roleplay experience also allows players to engage in real estate activities, enhancing the overall gameplay.

To promote these new game modes, Grammy-nominated artist Madison Beer has partnered with the LEGO Group and Epic Games, featuring prominently in the campaign.

Beer has engaged with her vast audience across multiple platforms, including Facebook, Instagram, YouTube, Reddit, Twitch, and TikTok, to promote LEGO Fortnite.

On December 20, 2024, Madison Beer hosted a livestream on her Twitch channel, showcasing the new LEGO Fortnite game modes and collaborating with other players.