AMD Unveils Radeon RX 9070 XT to Rival Nvidia Amidst GPU Market Shake-Up
December 24, 2024During the conference, Nvidia's CEO is anticipated to discuss advancements in AI, robotics, and automotive applications.
If AMD fails to meet performance expectations with the 9000 series, it could be viewed as a disappointment by consumers.
AMD is set to unveil its RDNA 4 flagship GPU, rumored to be named the Radeon RX 9070 XT, which will adopt a new Radeon 9000 branding.
To compete against Nvidia's market dominance, AMD aims to increase its GPU market share with the RDNA 4 series, focusing on midrange offerings rather than high-end models.
This strategy allows Nvidia to maintain its stronghold in the high-end segment while Intel successfully enters the budget GPU market with its Arc Battlemage cards.
AMD's innovations raise questions about the future of technology, particularly regarding consumer spending and system obsolescence.
Concerns persist about AMD's ray-tracing performance, with hopes that the upcoming generation will address previous criticisms and attract more gamers.
There are also worries regarding the 128-bit memory bus in mid-range and budget models, as enthusiasts had anticipated higher specifications.
To capture market share, AMD must offer better value compared to its existing products and Nvidia's offerings.
The upcoming CES 2025 is expected to showcase AMD's advancements in PCs, gaming, and high-performance computing, alongside Nvidia's RTX 5080 and RTX 5090.
The keynote will be livestreamed on YouTube and Nvidia's official website, allowing a wide audience to participate.
Benchmark scores shared online should be treated cautiously, as they may not reflect the final GPU drivers.
Summary based on 38 sources
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Sources
TechCrunch • Dec 23, 2024
Nvidia’s CES 2025 keynote: How to watch | TechCrunchTechCrunch • Dec 25, 2024
AMD’s CES 2025 press conference: How to watch | TechCrunchThe Verge • Dec 23, 2024
Asus teases a new RGB-outlined Rog Strix laptop coming next yearDigital Trends • Dec 25, 2024
AMD’s next GPU already has two big problems