Nvidia is accelerating the launch of its next-generation GPU hardware, Rubin, now set to debut at CES 2025, six months ahead of its original schedule.

Originally planned for a 2026 release, the Rubin chips will now arrive sooner, reflecting Nvidia's strategy to stay ahead in the competitive AI hardware landscape.

As competition from other chip manufacturers intensifies, Nvidia aims to solidify its dominance in the AI hardware sector.

The upcoming Rubin chips are expected to focus primarily on enterprise applications, while updates to gaming GPUs will likely follow the RTX 5000 series mid-step refresh.

If Nvidia adheres to its original timeline, a mid-cycle refresh for the RTX 5000 series, featuring RTX 5000 Super variants, could occur in 2026.

The introduction of Rubin to the consumer graphics card market remains uncertain, but it may manifest as the GeForce RTX 6090.

CES 2025 will not only highlight Nvidia's new RTX 5090 flagship gaming GPU but also feature announcements from competitor AMD regarding its latest gaming hardware.

Additionally, Nvidia is expected to unveil its new GeForce Blackwell GPUs, including the RTX 5000 series, at the same event.

Nvidia currently leads the GPU market, driven by its high-performance graphics cards and significant growth in the AI sector.