Gaming Boom: 65% of Americans Play, Mobile Dominates, and Switch 2 Set to Energize Market

December 5, 2024
Gaming Boom: 65% of Americans Play, Mobile Dominates, and Switch 2 Set to Energize Market
  • The gaming market continues to thrive, with a remarkable 65% of Americans aged 13 and older having engaged in video gaming within the last three months, translating to approximately 182.7 million individuals.

  • Mobile gaming has emerged as the dominant platform, with nearly half of gamers, specifically 49%, primarily using mobile devices for their gaming experiences.

  • The gaming demographic is diverse, with core gamers constituting 46% of the player base, while casual gamers, who tend to be older with an average age of 41, make up 36%.

  • Hardcore gamers, representing 18% of the gaming population, are particularly engaged, averaging an impressive 42 hours of gameplay each week.

  • Interestingly, almost 40% of gamers prefer playing video games over watching movies, highlighting the growing engagement with gaming-related content online.

  • A significant shift in consumer preference is evident, as 69% of gamers now favor digital downloads over physical discs, alongside a rising interest in game subscription services.

  • Accessibility and inclusivity remain crucial for many players, with over half of gamers feeling represented in the gaming landscape.

  • However, concerns loom over potential tariffs on Chinese imports, which could lead to a staggering 40% increase in video game console prices.

  • Looking ahead, about 64% of gamers are planning to invest in new gaming hardware within the next year, indicating a strong demand for gaming peripherals as well.

  • Among the anticipated releases is the Nintendo Switch 2, which is set to launch next year, promising to further invigorate the gaming market.

  • Video games have solidified their position as the second most valued form of entertainment among U.S. consumers, particularly favored by Gen Z and Millennials.

  • The upcoming CES 2025 will spotlight the gaming industry, featuring keynotes and exhibits from major players like Nvidia, AMD, and Intel, showcasing the sector's ongoing innovation.

Summary based on 1 source


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