However, the price of Ayaneo devices is considered high compared to other Windows alternatives, which could deter potential buyers.

Ayaneo, a Chinese handheld console manufacturer, has officially entered the American market with its devices now available at Best Buy, including the 7-inch Next Lite and 8.4-inch KUN models.

This retail move is expected to increase competition in the handheld gaming PC market, potentially benefiting consumers with improved products and pricing.

Previously, Ayaneo consoles were only accessible to US customers through imports, making their domestic availability a significant change for American buyers.

Purchasing through Best Buy allows for faster shipping, easier returns and repairs, and the convenience of buying in retail stores, enhancing customer service options.

The strategy of entering traditional retail is seen as a sensible move to appeal to the North American market, aligning with CEO Arthur Zhang's ambitions to increase brand recognition.

Despite its appealing specifications, the Next Lite's integrated Radeon Vega 8 graphics may struggle to compete with newer handhelds.

To attract a broader audience, Ayaneo may need to release additional models that provide better value beyond its current offerings.

Ayaneo has traditionally launched its products through crowdfunding and plans to continue this approach while expanding into conventional retail.

While Ayaneo devices offer premium features and build quality, their high prices may limit their appeal to budget-conscious gamers who might prefer devices around $500.

The KUN model, priced at $999, features an AMD Ryzen 7 7840U processor and a high-resolution display, but faces competition from devices like the ROG Ally and Lenovo Legion Go.

Overall, Ayaneo's entry into the US market marks a pivotal moment, as their products become more accessible and competitive in the gaming landscape.