In the latest episode of MediaTalk, analysts Neil Barbour and Richard Berndes examine the current state of the video game market as it approaches the holiday sales season.

Overall video game content revenue has seen a modest increase of 1% year-over-year, reaching approximately $46.45 billion.

However, the market faces challenges, including struggling console shipments and consumer concerns regarding the new PlayStation 5 Pro, which is priced at $700.

Nintendo has experienced a significant revenue drop of $1 billion year-over-year, largely due to the extended life cycle of the Switch and a lack of compelling new releases.

Looking ahead, Nintendo plans to announce its next console by the end of the fiscal year in March 2025, with rumors suggesting a reveal could happen soon.

Sony continues to benefit from popular titles like Fortnite and Call of Duty, although growth has slowed compared to previous quarters.

Meanwhile, Microsoft's integration of the Activision Blizzard acquisition positions it among the top five gaming companies by revenue.

Tencent Holdings has seen a recovery in its gaming performance, particularly with high-end PC games like Valorant thriving in the mobile-first Chinese market.

The global eSports market is also on the rise, with major players like Tencent and Sony involved, although challenges remain in securing mainstream TV coverage.

A notable event in the eSports arena was the World Cup backed by Saudi Arabia's Crown Prince, which featured a staggering $60 million prize pool.

In a significant shift, Electronic Arts has rebranded its FIFA game to EA FC, focusing more on club-level soccer, and the title has been well-received by players.

Looking forward, the market anticipates upcoming releases from popular franchises like Star Wars, although overall growth is expected to remain flat or decline.