Zotac has raised the prices of its RTX 5090 graphics cards, with the Solid OC now priced at $2,700 and the Amp Extreme Infinity at $3,000, reflecting a $500 increase for each model.

The standard Zotac Gaming RTX 5090, which was previously available at its manufacturer's suggested retail price (MSRP), is currently out of stock at most U.S. retailers.

These price increases are largely attributed to a severe supply shortage of Blackwell GPUs, which has resulted in high demand and inflated prices in the market.

The overall GPU market is facing a crisis, prompting calls for a shakeup to make graphics cards more affordable for average consumers.

As a result of the steep pricing, the RTX 5090 has become out of reach for many gamers, raising concerns about industry standards and pricing precedents.

Zotac has faced criticism for its limited stock availability and perceived deceptive sales practices through its Discord group, further complicating the purchasing landscape for consumers.

While some companies are relocating production from China due to tariffs, Zotac's parent company, PC Partner, is unlikely to follow suit, indicating that future price hikes may continue to be driven by demand and tariffs.

These recent price hikes represent nearly a 50% increase since the card's launch just weeks ago, making it the most expensive consumer graphics card ever released.

In an effort to address availability concerns, Zotac is hosting giveaways on its Discord server, although these only provide a chance to purchase a GPU rather than winning one outright.

Factors contributing to the price increases include extra tariffs on Chinese goods, restricted supply, and higher manufacturing costs, alongside companies capitalizing on high consumer demand.

Despite Nvidia's claims that the RTX 5000 series is performing better than the previous generation, skepticism persists as many high-end models are primarily in the hands of reviewers and influencers.

Zotac's price increases follow similar hikes by other major graphics card manufacturers, including Asus and MSI, which have also raised prices due to U.S. tariffs.