Apple's 11th-Gen iPad May See Price Hike, Following iPhone 16E Strategy

February 21, 2025
Apple's 11th-Gen iPad May See Price Hike, Following iPhone 16E Strategy
  • Apple is set to upgrade its entry-level iPads soon, potentially adopting a pricing strategy similar to that of the newly launched iPhone 16E.

  • Concerns are mounting regarding the potential increase in entry-level iPad prices, especially if they exceed $500, which could affect accessibility for consumers.

  • There are ongoing discussions about the distinctions between entry-level iPads and the mid-range iPad Air, with speculation that Apple may merge these product lines into a single offering.

  • The price of the 10th-generation iPad was adjusted to $350, reflecting Apple's responsiveness to market expectations regarding entry-level pricing.

  • The upcoming 11th-generation iPad is expected to feature enhancements akin to the iPad Mini and iPhone 16E, including support for newer Apple Pencils and improved AI capabilities, while still aiming for affordability.

  • The current 10th-generation iPad, released in 2022, introduced significant features such as slimmer bezels and improved cameras, but also raised concerns about future affordability due to its price increase.

  • Expert Carolina Milanesi suggests that the price increase seen with the iPhone may not directly translate to iPads, as a new C1 modem could enable lower-cost cellular options for these devices.

  • The iPhone 16E, priced at $599, is positioned as an entry-level device despite its higher cost, raising questions about Apple's pricing strategy.

  • Historically, Apple has balanced product pricing with consumer expectations, but recent trends suggest a shift towards higher starting prices for entry-level devices.

  • A price increase for the entry-level iPad could lead consumers to opt for older models, which may negatively impact overall sales of new devices.

Summary based on 1 source


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