Apple's 11th-Gen iPad May See Price Hike, Following iPhone 16E Strategy
February 21, 2025
Apple is set to upgrade its entry-level iPads soon, potentially adopting a pricing strategy similar to that of the newly launched iPhone 16E.
Concerns are mounting regarding the potential increase in entry-level iPad prices, especially if they exceed $500, which could affect accessibility for consumers.
There are ongoing discussions about the distinctions between entry-level iPads and the mid-range iPad Air, with speculation that Apple may merge these product lines into a single offering.
The price of the 10th-generation iPad was adjusted to $350, reflecting Apple's responsiveness to market expectations regarding entry-level pricing.
The upcoming 11th-generation iPad is expected to feature enhancements akin to the iPad Mini and iPhone 16E, including support for newer Apple Pencils and improved AI capabilities, while still aiming for affordability.
The current 10th-generation iPad, released in 2022, introduced significant features such as slimmer bezels and improved cameras, but also raised concerns about future affordability due to its price increase.
Expert Carolina Milanesi suggests that the price increase seen with the iPhone may not directly translate to iPads, as a new C1 modem could enable lower-cost cellular options for these devices.
The iPhone 16E, priced at $599, is positioned as an entry-level device despite its higher cost, raising questions about Apple's pricing strategy.
Historically, Apple has balanced product pricing with consumer expectations, but recent trends suggest a shift towards higher starting prices for entry-level devices.
A price increase for the entry-level iPad could lead consumers to opt for older models, which may negatively impact overall sales of new devices.
Summary based on 1 source
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CNET • Feb 21, 2025
The Next iPad Needs an iPhone 16E Moment. But Will Its Cost Go Up, Too?