OnePlus is gearing up for the global launch of its flagship smartphone, the OnePlus 13, scheduled for January 7, 2025, at 10:30 am ET during its Winter Launch Event.

Alongside the OnePlus 13, the company will also introduce the OnePlus Buds Pro 3, which will feature a new Sapphire Blue color and AI Translation capabilities.

The OnePlus 13 Series will include the OnePlus 13R, a more affordable variant equipped with the Qualcomm Snapdragon 8 Gen 3 chip and multiple AI capabilities.

While official specifications are still pending, the North American version of the OnePlus 13 is expected to mirror the Chinese model, boasting a Qualcomm Snapdragon 8 Elite chipset and a substantial 6,000 mAh battery.

The OnePlus 13 will feature a 6.82-inch display, a triple 50-megapixel camera, and options for up to 24GB of RAM and 1TB of storage, emphasizing high performance.

This model will also be the first from OnePlus to achieve IP68 and IP69 ratings, showcasing exceptional durability.

The launch event reflects OnePlus' commitment to innovation and its community, celebrating the brand's 'Never Settle' spirit.

Customers can participate in an early bird offer by placing a $50 deposit, which secures a discount and offers up to $300 worth of free accessories, including the OnePlus Watch 2.

If customers change their minds, they can cancel their orders before January 7 for a full refund of their deposit, or by January 13 if they are unsatisfied after the unveiling.

This launch is particularly significant for OnePlus as it aims to strengthen its presence in North America, competing against major brands like Apple and Samsung.

The marketing strategy emphasizes bundle promotions, enhancing consumer engagement by offering value-packed deals during preorders.

For those not wanting to wait for the OnePlus 13, current deals on the OnePlus 12 are available, along with recommendations for phone plans.