Consumers can purchase both models directly from Apple or through major retailers such as Amazon and Best Buy, with prices varying by retailer.

Apple has unveiled the Apple Watch Series 10, which features improved display sizes of 42mm and 46mm, a peak brightness of 2,000 nits, and a suite of health sensors powered by the new S10 chip.

The Series 10 is priced starting at $399 for the Aluminum case and $699 for the Titanium case, while the more rugged Apple Watch Ultra 2 is available for $799.

Both the Series 10 and Ultra 2 are designed exclusively for iPhone users, reinforcing their integration within the Apple ecosystem.

Key health features of the Series 10 include ECG monitoring, sleep tracking, temperature sensing, and a depth gauge for water activities.

Notable new features for the Series 10 also encompass a thinner design, faster charging capabilities, sleep apnea detection, and audio playback through the built-in speaker.

Fast charging technology allows the Series 10 to reach 80% battery in just 30 minutes, and a low power mode can extend battery life from 18 hours to 36 hours.

The Apple Watch Ultra 2, introduced in September 2023, is tailored for extreme workouts, featuring a larger 49mm case, a maximum brightness of 3,000 nits, and a battery life of up to 36 hours.

This model is powered by the S9 chip and includes 64GB of storage, making it a robust option for fitness enthusiasts.

Both watches run on watchOS 11, which enhances user experience with new features like the Vitals app for health tracking and improved training metrics.

For budget-conscious consumers, the Apple Watch SE 2 remains the most affordable option at $249, although it lacks some advanced features like an always-on display and ECG.

When deciding between the Series 10 and Ultra 2, potential buyers should weigh factors like size, features, and price, with the Series 10 likely appealing to most users due to its affordability and practical design.