Tourism Boom: 28% Surge in February Stays, Asian Visitors Drive Growth

March 28, 2025
Tourism Boom: 28% Surge in February Stays, Asian Visitors Drive Growth
  • Seasonal rental bookings for April are showing a 20% increase compared to April 2024, largely benefiting from the Easter weekend.

  • In light of these trends, 67% of French adults are planning to travel in the upcoming weeks, with 75% opting for destinations within France, reflecting a 2-point increase from previous surveys.

  • The tourism sector has experienced significant growth in early 2025, highlighted by a 12% increase in overnight stays in January and an impressive 28% rise in February compared to the same months in 2024.

  • French tourism professionals are optimistic about a favorable spring season, buoyed by a calendar that allows for multiple long weekends.

  • This surge in tourism is further evidenced by a 13% rise in international arrivals during January and February, which has contributed to an 8% increase in international tourism revenue, totaling 5.1 billion euros in January.

  • Nathalie Delattre, the delegate minister for tourism, emphasized the notable return of Asian tourists, particularly from China, although overall visitor levels still lag behind pre-COVID figures.

  • Despite these positive trends, there are concerns regarding a slight decline in American tourist numbers and business travel, which remain areas of vigilance for the industry.

Summary based on 1 source


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