Frontman Gavin Rossdale describes the album as a reflection on common struggles, focusing on themes of sacrifice and personal improvement.

On April 17, 2025, BUSH released a new single titled '60 Ways To Forget People', marking the announcement of their upcoming 10th studio album 'I Beat Loneliness', set to debut on July 18, 2025.

Beyond music, Rossdale hosts 'Dinner with Gavin Rossdale' on VIZIO's WatchFree+, where he engages in candid conversations with various guests.

Tickets for BUSH's summer tour, which will feature Shinedown, are currently on sale, with stops planned across Canada and the US.

Since reuniting in 2010 after a breakup in 2002, BUSH has released five albums, continuing to evolve their sound and maintain their legacy.

With over 24 million records sold and a history of chart-topping singles since their 1994 debut 'Sixteen Stone', BUSH remains a significant force in the rock genre.

Rossdale also warns about the negative impact of social media on mental health, highlighting how comparisons can lead to feelings of inadequacy and loneliness.

Fans can pre-order 'I Beat Loneliness' in multiple formats, including CD Digipak and Heavyweight Black 2LP Gatefold, with pre-orders available at the Rock Cellar Store.

He likens the creative process of making an album to fighting in an octagon, underscoring his determination to prove himself with each release.

The album addresses mental health issues, particularly those exacerbated by the COVID-19 pandemic, and resonates with the ongoing struggles of youth.

In an interview, Rossdale expressed his excitement for the album, emphasizing the importance of a cohesive body of work over individual singles.