Katy Perry Announces 2025 UK Tour: Supports Struggling Grassroots Venues with Ticket Donations
November 18, 2024Despite employing over 28,000 people, the music sector generated only £2.9 million in gross profit across all grassroots venues last year.
Calls for a voluntary ticket levy to support grassroots venues are growing, with concerns that government intervention may be necessary if major industry players do not take action by 2025.
The UK government is backing a proposed levy on arena-level gig tickets as part of efforts to save grassroots venues amid a crisis in the live music sector.
Perry's initiative makes her the first international artist to voluntarily contribute from ticket sales, following UK artists like Sam Fender and Coldplay.
Pre-sale tickets for the tour will be available on November 20, 2024, with general sales starting on November 22, 2024.
Perry expressed her excitement for 'The Lifetimes Tour', promising fans a fun sing-along experience while performing hits from her multi-million selling albums.
Katy Perry has announced her first full UK tour in seven years, titled the 'Lifetimes Arena Tour', set to take place in October 2025.
The tour will kick off on October 7, 2025, at Glasgow's OVO Hydro Arena and will conclude on October 13, 2025, at London's O2 Arena, with additional stops in Manchester, Sheffield, and Birmingham.
From each ticket sold, £1 will be donated to the Music Venue Trust (MVT) to support grassroots music venues.
Mark Davyd, CEO of MVT, expressed gratitude for Perry's support, noting that her contributions will help keep grassroots venues operational and assist new artists and promoters.
Perry aims to give back to venues like Water Rats and Scala, where she performed early in her career, emphasizing her commitment to nurturing emerging music talent.
The UK grassroots music scene has been struggling, with 125 venues closing in 2023 and 350 out of 830 at risk of closure, threatening over 12,000 jobs and £250 million in economic activity.
Summary based on 3 sources
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Sources
Billboard • Nov 18, 2024
Katy Perry Announces ‘Lifetimes’ U.K. Arena Tour, Ticket Donation to Grassroots Music VenuesExpress.co.uk • Nov 18, 2024
Katy Perry to donate £1 per ticket to charity on her 2025 UK tour