During her farewell week, the 'Today' family plans to celebrate Kotb's career, with Savannah Guthrie mentioning a week of festivities leading up to her final episode.

Transitions in morning television can be challenging, as audiences often feel a personal connection to their anchors, making Kotb's departure particularly poignant.

Craig Melvin has been named the new co-anchor of the 'Today' show, taking over from Hoda Kotb, who announced her departure effective January 10, 2025.

Kotb described her decision to leave as 'painful,' expressing her love for her colleagues while citing the need to spend more time with her family.

Kotb's exit marks the end of her tenure as part of the first all-female anchor team on 'Today,' which she formed with Savannah Guthrie in early 2018.

In the interim, the fourth hour of 'Today,' previously co-hosted by Kotb, will be rebranded as 'Today with Jenna & Friends,' led by Jenna Bush Hager with various guest co-hosts.

Despite the transition, 'Today' continues to lead among viewers aged 25 to 54, a crucial demographic for advertisers.

Melvin, a two-time Emmy Award winner, has been with the 'Today' franchise since 2016 and currently serves as the news anchor and co-host of the show's third hour.

Melvin is recognized for his extensive coverage of major political events and sports, including NBC's Olympic Games and Super Bowl coverage.

He expressed gratitude for the opportunity to inherit the role and acknowledged Kotb's significant contributions to the show.

The 'Today' show has recently gained momentum, partly due to NBC's broadcasts of the Paris Olympics, outperforming ABC's 'Good Morning America' in overall audiences.

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