The album's distinct aesthetic, characterized by a vibrant lime green color and playful design, has permeated social media and even influenced political campaigns, such as Vice President Kamala Harris's.

The 'brat summer' lifestyle, associated with Charli XCX, emphasizes a carefree and bold approach to self-expression, contrasting with previous trends focused on minimalism and restraint.

Other words shortlisted for consideration, such as 'anti-tourism' and 'supermajority,' reflect ongoing social dynamics and cultural shifts.

On November 1, 2024, Collins Dictionary announced that the word 'brat' has been selected as its Word of the Year, inspired by Charli XCX's album and the cultural phenomenon known as 'brat summer.'

Charli XCX's album 'Brat' features 15 songs and has sold over 500,000 units as of August 2024, marking a significant milestone for the artist.

The term 'brat' is characterized by a 'confident, independent, and hedonistic attitude,' reflecting a mindset that resonates with contemporary youth culture.

Alex Beecroft, managing director of Collins, noted that this year's word list is heavily influenced by Generations Z and Alpha, calling it the most 'brat' list ever.

Lexicographers at Collins observed the widespread embrace of 'brat' across social media and various media outlets, showcasing its cultural relevance.

The selection of 'brat' was made from a shortlist that included other notable contenders such as 'delulu,' 'brainrot,' and 'rawdogging,' each reflecting unique aspects of modern life.

Despite being recognized as Word of the Year, 'brat' is not a new term; its usage dates back to around 1500.

To promote her album, Charli XCX is set to embark on a UK arena tour in November and December 2024, with performances scheduled in major cities including Manchester and London.