Apple Podcasts Launches Top Series Chart, Spotlighting Serialized Hits Like 'Ghost Story'
October 3, 2024Popular genres for series-driven podcasts include true crime, business, and fiction, reflecting the diverse interests of listeners.
Ben Cave, Apple's global head of Podcasts, has emphasized the significance of serialized shows for their compelling storytelling and innovative sound design.
Apple has unveiled new features for Apple Podcasts aimed at enhancing the visibility of narrative series, which are designed to be listened to in order.
Produced by Wondery and Pineapple Street Studios, 'Ghost Story' will be highlighted by Apple Podcasts editors as part of their monthly selection.
Each selected series in the Series Essentials program will be showcased ad-free, emphasizing masterful storytelling.
The new Top Series chart aims to spotlight hit podcasts with captivating narratives, particularly those in the true crime genre.
Among these updates is the introduction of a Top Series chart that will showcase the top 100 serialized podcasts, marking the first dedicated chart of its kind in the podcast industry.
To facilitate the discovery of narrative shows, a standalone Series category will also be created within the app.
These new features are intended to boost engagement with serialized content and position Apple Podcasts as a premier destination for trending shows.
Rachel Maddow has praised the emotional impact of storytelling through podcast series, underscoring their value in the media landscape.
The inaugural feature in the Series Essentials program will be 'Ghost Story,' a true crime podcast by journalist Tristan Redman, which will be presented ad-free.
The new Top Series chart and Series Essentials feature are accessible in the Apple Podcasts app under the Browse category, although the rollout is still ongoing.
Summary based on 3 sources
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Sources
The Hollywood Reporter • Oct 1, 2024
Apple Updates Podcast App With Focus on Story-Driven Series (Exclusive)9to5Mac • Oct 1, 2024
Apple Podcasts launches new narrative series chart, ad-free windows, more - 9to5MacAppleInsider • Oct 1, 2024
Apple Podcasts spotlights top 100 narrative series