The aim of this initiative is to recover lost subscription revenue from families that typically share account credentials across different households.

Disney+ continues to be well-regarded among streaming services, offering a diverse library that includes popular series and films.

However, the Extra Member can only stream on one device at a time, and account holders are limited to adding just one Extra Member.

Despite these changes, Disney+ has recently become profitable and is looking to boost revenue and subscriber numbers through these price hikes.

This crackdown on password sharing began in the U.S. in September 2023, following earlier warnings to users suspected of improper sharing.

Disney+ has introduced a new policy allowing subscribers to share their accounts with individuals outside their household for an additional fee.

The policy was initially tested in select markets over the summer and is now fully implemented in the U.S., Canada, Europe, and the Asia-Pacific region.

Disney's CEO Bob Iger had previously announced plans for this crackdown, which has been in the works since early this year.

Subscribers can enjoy a wide range of content, including new shows, classic films, and extensive libraries from franchises like Star Wars and Marvel.

Additional members invited to the account will have access to the entire content catalog in the same quality as the main subscription.

This strategy is part of Disney's broader effort to transition account holders into new subscriptions, particularly for users outside their household.

Starting October 17, 2023, subscription prices will rise by $1-2 in the U.S., with annual subscriptions increasing from $140 to $160.