The Kelce brothers, Travis and Jason, have signed a lucrative rights deal worth over $100 million for their podcast 'New Heights' with Amazon's Wondery.

Since its launch two years ago, 'New Heights' has become the top sports podcast on platforms like Spotify and Apple, winning multiple awards, including Podcast of the Year at the 2024 iHeart Podcast Awards.

Wondery CEO Jen Sargent praised the podcast for its engaging commentary and cultural significance, noting its evolution from a sports-focused show to a broader cultural phenomenon.

The announcement of the deal comes just before the start of the 2024 NFL season, with the agreement taking effect this month.

The partnership will include monetization and distribution of both audio and video content, with a new episode set to release soon.

Listeners on platforms like Apple Podcasts, Spotify, and YouTube will continue to have access to the podcast without significant changes.

The podcast, which covers a range of topics from the brothers' NFL experiences to personal stories, has gained popularity for its entertaining content.

Travis Kelce's relationship with Taylor Swift has positively impacted his business ventures, leading to a surge in podcast subscribers and merchandise sales.

Subscribers will also receive an annual livestream of the Kelces' show, enhancing their overall listening experience.

Wave Sports + Entertainment will continue to produce 'New Heights' and manage its social media presence as part of the deal.

Podcast listenership in the U.S. has exceeded 183 million over the last decade, indicating a growing trend in audio content consumption.

In addition to the podcast, Travis Kelce is expanding his entertainment portfolio with roles in an FX series and hosting a game show on Prime Video.