The film adaptation of Colleen Hoover's bestselling novel 'It Ends with Us' is set to hit theaters on August 9.

Blake Lively and Justin Baldoni star in this romantic drama, which explores the complexities of love and relationships.

Despite the source material's sometimes absurd premises, the film has been praised for its engaging adaptation and the chemistry among the cast.

The film captures the deterioration of love in relationships, highlighting how initial love can turn toxic.

Lively's character, Lily Bloom, is a floral shop owner, which influences her fashion choices during the promotional tour.

During the film's premiere, Lively paid homage to Britney Spears by wearing a vintage Versace gown originally worn by Spears in 2002.

Lively's immersive approach to her role includes engaging in activities like flower arranging that enhance her character's depth.

However, some critics feel that Lively's portrayal of Lily lacks the depth seen in the male characters.

Justin Baldoni, who plays Ryle Kincaid, infuses complexity into his character, moving beyond a typical depiction of an abuser.

The premiere event took place at the AMC Lincoln Square Theatre in New York City, where Lively expressed gratitude for the support of her loved ones.

Sony and Wayfarer Studios co-financed the film, aiming for a significant box office opening, potentially exceeding $40 million.