Rapper Snoop Dogg has emerged as a prominent figure in NBC's coverage of the 2024 Paris Olympics, where he has showcased his unique blend of entertainment and sports commentary.

Emphasizing the significance of the Olympic Games, Snoop expressed respect and honor in carrying the Olympic torch, participating in the relay on July 26, 2024.

He actively participates in urban sports events like BMX and 3x3 basketball, creating a relaxed and inclusive atmosphere that resonates with a diverse audience.

Snoop has been seen participating in various Olympic events, including swimming with Michael Phelps and visiting dressage with Martha Stewart, showcasing his enthusiasm for sports.

NBC commentator Mike Tirico acknowledged Snoop's creative contributions, stating that his unique approach enhances the overall coverage of the Games.

Snoop's presence has significantly boosted NBC's viewership, averaging 34 million viewers a day, compared to 19 million during the Tokyo Olympics.

His performance in the Olympic torch relay earned him a score of 7/10 for his relaxed and entertaining demeanor, further endearing him to fans.

Molly Solomon, NBC Olympics Production president, expressed surprise at Snoop Dogg's popularity, highlighting his broad appeal and ability to connect with audiences.

The integration of pop culture and celebrity elements, particularly Snoop Dogg's presence, has contributed to increased viewer engagement during the Games.

The article concludes with Snoop Dogg dancing in the stands during the 100m final at Stade de France, symbolizing the joy and excitement of the Olympic Games.

Snoop Dogg's career has evolved over 30 years, transitioning from gangsta rap to television and film, while challenging stereotypes about rappers' roles in media.