Peacock to Hike Prices: Premium Plans Up Amid Subscriber Growth
April 30, 2024Peacock is raising its monthly and annual subscription prices starting July 18, 2024.
The ad-supported Peacock Premium will increase from $5.99 to $7.99 per month, and Peacock Premium Plus from $11.99 to $13.99 per month.
Annual Peacock Premium rates will rise from $59.99 to $79.99, and Premium Plus from $119.99 to $139.99.
Current subscribers will be subject to new pricing on or after their billing date post-August 17.
New customers can lock in the current rate of $5.99 from July 12 to July 17 and gain access to the Paris 2024 Summer Olympics.
Peacock's subscriber base has grown to 34 million, with a recent addition of 3 million paid subscribers.
Despite its growth, Peacock continues to operate at a loss for Comcast.
Xfinity and Instacart Plus customers might be eligible for complimentary Peacock Premium access.
Industry-wide streaming service price increases are anticipated to persist throughout 2024.
Summary based on 9 sources
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Sources
The Verge • Apr 29, 2024
Peacock is getting a $2 price increaseCNET • Apr 29, 2024
Peacock Is Raising its Subscription Prices AgainGizmodo • Apr 29, 2024
Peacock Is Raising Prices: Here’s How to Stream the 2024 Summer Olympics for $5.99