Disney+ Eyes Hybrid Future with New Ad-Supported Channels
April 17, 2024Disney Plus is planning to launch ad-supported channels within its app.
The channels will contain pre-programmed content alongside commercials.
This strategy echoes that of NBCUniversal's Peacock, which has over 50 live channels.
The initiative aims to increase subscriber revenue and extend user engagement time.
The move reflects an industry trend of blending streaming with traditional TV elements.
The strategy raises questions about the direction of streaming: replication of TV or continued innovation.
Summary based on 11 sources
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Sources
Yahoo Tech • Apr 15, 2024
Disney Plus Looking To Integrate Always-On Linear Channels (Report)Ars Technica • Apr 16, 2024
The lines between streaming and cable continue to blurQuartz • Apr 16, 2024
Disney+ might launch something new that sure sounds like just TV all over againGizmodo • Apr 16, 2024
Disney+ Might Just Do TV Again by Introducing 'Channels'