Netflix Aims to Captivate Global Audiences with Diverse, High-Quality Content
February 1, 2024Netflix's chief content officer, Bela Bajaria, reaffirms the company's commitment to diversity in content for its 260 million subscribers worldwide.
The content strategy includes a wide range of offerings, spanning different tastes, cultures, and languages, countering the view of it being scattered.
New shows and series, including Spanish-language originals, are highlighted, with a focus on quality storytelling.
Netflix is expanding into sports-adjacent and live wrestling content through a $5 billion deal with the WWE.
Decision-making in programming is not solely based on data analytics but also involves creative teams.
Upcoming projects include collaborations with Harry and Meghan, and the SAG Awards will be streamed live on the platform.
Netflix is in the process of hiring a new film chief to maintain a diverse film selection for its global service.
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