CEO He Xiaopeng announced XPeng's ambitious expansion plans during the launch of global shipments for the X9 MPV at a port in Guangzhou, China.

The company aims to double its global presence, expanding from operating in around 30 countries to 60 by the end of 2025.

As part of this strategy, the initial shipment includes 300 right-hand drive versions of the X9, which will be delivered to Thailand immediately upon arrival.

To support its growth, XPeng plans to enhance its charging infrastructure by establishing ultra-fast charging stations in Thailand and Hong Kong in the first half of 2025.

However, XPeng's expansion plans face challenges due to the European Union imposing import tariffs of up to 35.3% on Chinese-made electric vehicles, citing unfair state support.

In 2024, 13% of XPeng's sales volume was generated from overseas, indicating a growing international market presence.

Additionally, XPeng will begin testing its autonomous driving system in international markets in 2025, with plans to introduce self-driving cars globally starting in 2026.

He Xiaopeng predicts that by the end of 2023, half of XPeng's sales volume will come from international markets, with expectations that by 2033, this figure will rise to 50%.

This expansion is part of XPeng's 'go-global 2.0 strategy,' targeting markets across Europe, Southeast Asia, the Middle East, and Africa.

Despite the growth, He Xiaopeng anticipates an intense competitive environment in China, suggesting that many local EV manufacturers may not survive the upcoming elimination phase expected between 2025 and 2027.

The company has already established stores in several European countries, including France, Germany, Sweden, and Norway.

To differentiate itself in the competitive market, XPeng focuses on features like driving assistance, rapid recharging, and modular interiors.